Launch of the 2014 Big Wild Challenge: An Outdoor Adventure for Nature Lovers

  • Published on Jun 19 2014 |
  • This article is tagged as: conservation |

Montréal, June 19, 2014 – The Canadian Parks and Wilderness Society (CPAWS) has partnered with Mountain Equipment Co-op (MEC) to launch the second edition of the MEC Big Wild Challenge. The Challenge, which will take place this year August 16 and 17 in La Mauricie National Park, allows participants to experience adventures in the great outdoors while at the same time helping to raise funds for the conservation of nature.

The Big Wild Challenge in three steps!

The idea behind the Big Wild Challenge is simple: First, participants commit to overcoming a series of challenges outside surrounded by nature. This year, there will be an organized challenge that combines running, canoeing, and a night of camping in La Mauricie National Park. Once the challenge is accepted, participants need to register on the Big Wild Challenge web site, a user-friendly platform where they can rally friends and family to raise funds for CPAWS. These funds will go even further – because for every dollar raised, MEC has generously pledged to double the amount. Finally, all that remains is to partipate in the challenge itself on August 16 and 17 in La Mauricie National Park. Fresh air and fun are guaranteed! For those who can't particpate in the organized challenge, the Big Wild Challenge also has an option to create a DIY, independently organized, challenge at any point during the summer.

Open to all, the Challenge is for defenders of nature, outdoor enthusiasts, young and old, the solitary, groups of friends, families...

Together for nature

“La Mauricie National Park is proud to welcome the 2014 Big Wild Challenge. This is the opportunity to have fun, to get involved for the environment, and above all, to discover this gem of our natural heritage!” says Carole  Loiselle, Director of La Mauricie National Park.

“Mountain Equipment Co-op is committed to preserving our natural environment because that is where we take part in the activities that we enjoy! We encourage all Canadians to participate in the Big Wild Challenge, and we are proud to help with the organization of the event and to commit to doubling the funds raised by Challenge participants,” says Marie-Claire Audet-Gagnon, Québec - Maritimes Regional Coordinator for Community and Sustainable Development.

The Big Wild Challenge is an opportunity to contribute to the effort undertaken by CPAWS for over 50 years to protect public wilderness throughout the country. All funds raised through the Challenge will support conservation campaigns in Québec and Canada.

>> To register, visit the Big Wild Challenge web site or sign up in store at any MEC <<

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For information and interview:
Patrick Nadeau, Executive Director,
SNAP Québec (CPAWS Québec)