Launch of the Second Edition of Thanks to Nature

For Thanksgiving, I’m thanking Nature in a National Park

Montréal, August 3, 2017 – The Québec Chapter of the Canadian Parks and Wilderness Society (CPAWS Québec) and the Société des établissements de plein air du Québec (Sépaq) invite you to the second edition of Thanks to Nature, which will take place in various national parks on Sunday, October 8, 2017.

In the words of spokesperson Michel Rochon, scientific journalist and medical columnist “Thanks to Nature is an event which lets us take a moment to reflect on the value of nature in our lives. Quite simply, we would not be able to live without nature. We are also discovering that the presence of nature in our lives benefits both our physical and mental health, which is another reason to give thanks.”

On the day of the event, activities related to the theme of thanking nature will take place in the following national parks:

  - Îles-de-Boucherville National Park
  - Mont-Saint-Bruno National Park
  - Jacques-Cartier National Park
  - Grands-Jardins National Park
  - Mont-Tremblant National Park
  - Mont-Orford National Park

People and businesses are invited to register for the event or to support a participant at For this second year, the fundraising goal has been set at $25,000. “CPAWS Québec is an organisation independent of public funding and this important campaign allows us to implement significant projects to protect biodiversity,” stated Alain Branchaud, biologist and Executive Director of CPAWS Québec.

“The Thanks to Nature event is a great opportunity to recharge your batteries with family or friends in one of Québec’s national parks. These territories, as well as being true gems in terms of biodiversity, amaze us by the splendour of their unspoiled nature and their landscape,” added John MacKay, President and CEO of Sépaq.

Donations will be used to:
  - form tomorrow’s environmental leaders by providing a hands-on nature experience to youth from diverse communities;
  - carry out scientific missions in the national parks of Québec in relation to the conservation of fauna and flora;
  - support the activities of CPAWS Québec related to the expansion of the network of protected areas in Québec.

This event was made possible thanks to the support and participation of Keurig Canada. ''From one end of our supply chain to the other, and as part of our business, we want to brew a better world", declared Stéphane Glorieux, President of Keurig Canada. ‘’Keurig has made significant environmental progress this year, including launching the recyclable K-Cup® pods in Canada, and reducing our GHG emissions by 25%. We are proud to be associated with the Thanks to Nature event to encourage Quebeckers to protect and appreciate our natural resources. We invite people to participate in large numbers because together we can initiate real change!”

“Science has made us aware of the fauna and flora around us; it has taught us that their habitats must be protected and it is now telling us that a change of attitude towards nature is imperative. Join me on October 8 to fill up your senses in one of our national parks,” concludes Michel Rochon.

                                                                           – 30 –

Contacts :

CPAWS Québec :
Charlène Daubenfeld

Keurig Canada:
Cynthia Shanks

Sépaq :
Sarah Shirley
418 380-5875